The Titleist Performance Institute

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The Titleist Performance Institute (TPI) is located in Oceanside, California about an hour north of San Diego.  Besides the highest quality professional equipment fitting and swing analysis they were first to develop a golf fitness academy recognizing that golfers are athletes.  Their objective is to use holistic methods and new technologies to help golfers of all abilities improve.  As the premier Titleist training and analysis facility, it is the location that the pros playing Titleist go to get tweaks on their gear.  But TPI is open to the public.  The service is excellent.  You’ll feel like you’re treated like a tour pro.

TPI offers three different club fitting packages that each take about an hour –  driver & fairway woods, hybrids & irons, and Vokey wedges – each priced at $250 (clubs not included).  Or as this editor chose, combine all three for $600 and spend a delightful afternoon with a “best in the world” Titleist fitter for every club in the bag.

For the putter fitting, head over to the nearby Scott Cameron studio in Encinitas (30 mins away).

The Scotty Cameron Galley in Encinitas CA is 30 mins from TPI

For $300, they’ll give you a tour level putting fitting at their indoor customized studio.   Every putter model is available for testing and you’ll select the putter model best fit for you (putter not included).  The Titleist Performance Institute is acclaimed for it’s Golf Fitness Evaluation.

Image of TPI Studio

This TPI studio is used to film popular performance videos.

Titleist has recognized that the most important piece of equipment that affects performance is the body.  Hence, a comprehensive assessment program is available that focuses on mobility, stability and power generation.   The purpose is to identify the limitations of your body that affect the golf swing.


During the Golf Fitness Evaluation, a high speed, slow motion video swing analysis is conducted.  Comprehensive swing data is captured along with a detailed ball flight images.  In addition, unique 3D sensor technology maps the golfers kinematic motion using attached body sensors to captured all possible movements and tendencies in the swing

Armed with a comprehensive report with key conclusions, TPI certified instructors are then available throughout the country to implement an detailed improvement program. Individualized exercises are defined to get the student on the way to developing a much improved kinematic motion – similar to what every tour caliber player would implement.

The comprehensive tour level Golf Fitness Evaluation is available at the Titleist Performance Institute for $1200.


Titleist Performance Institute – Golf Club Fitting

Image of iron/woods fitting area Titleist Performance Institute

Superb club fitting area.

Titleist veteran Glenn Mahler conducted my comprehensive three hour club fitting.

The iron, hybrid and wood fittings are done on a perfectly manicured grass range.  TrackMan data and real ball flights are used by the fitter to determine the optimum specifications. Glenn projected tremendous confidence that he would find a set of specifications best for my game. His job was to find the best club specifications given the swing that I had.  He wasn’t there to provide swing instruction.  Players often delay fittings because they are working on their swing and worry that they will fit a “bad” swing.  In reality, we are always working on our swing, but unless we have the time to completely revamp the swing, we won’t change enough to affect most fittings. Our advice is to get fitted.   Glen did provide some suggestions on the swing to improve contact but nothing major.

Image of iron/wood fitting fairway 2nd story Titleist Performance Institute California

Acres of manicured grass for iron/wood fittings.

Not surprisingly, every type of club and shaft is available to the fitter.  It gives one the sense that every possible option will be considered. Glenn focused on the numbers on the swing monitor. The data is objective.  Your ego has no place in the club selection decision process.  This is especially important for the 2,3,4 and 5 irons.  With a index ranging from 3 to 8 over the years, I’ve always enjoyed “players” irons.  But age reduces flexibility and swing speed as the launch monitors reveals.  My target was the 716 AP-2 irons.  After TRACKMAN humbled me, we settled on replacing the 3I with 5wood, replacing the 4I with a 23 degree hybrid, and replacing the AP2 5I with  the more forgiving AP1 5I.   Although this was based principally on the TRACKMAN numbers, the alternative clubs still needed to look and feel right.


Long wedge fitting area.

The fitting for Vokey wedges moved to another vast area of the Institute with three greens surrounded by acres of perfect turf.  The turf/club interaction is so important to get the correct grind for your swing and turf.  We spent an hour and found the best four wedge set to cover the distances and eliminate any gaps.

After three hours, you will get tired.  But we accomplished a precise fitting for an entire set of clubs.  Glenn never made it feel rushed.  The personalized attention from one of the best fitters in the world for an average player was exemplary.  Titleist has got this right.

Sadly, I can no longer blame my clubs for my performance on the course.  For this reason, it’s time to find a spectacular golf school for an article.



The Titleist R&D department uses this swing machine to test new golf balls. All types of boxes were stacked and labeled with data to return to R&D.  The quest for the perfect golf ball continues.


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